Hastings said that the mobile-only will be effective to increase the consumer base as people pay below $5 per month for content consumption: India’s internet market is dominated by mobile-first consumers and it’ll reach a mark of 800 million smartphone owners by 2022, according to a Cisco report. The country also has the cheapest data plans in the world, so mobile video consumption is as high as 190 minutes per day. According to App Annie’s ‘State of Mobile’ report for 2019, Netflix is the highest-grossing streaming app in India. However, it doesn’t feature in the top five video apps for the country where people spend most of their time. Netflix could change that with its upcoming mobile-only plan.
